The world of brands is full of complicated and ambiguous words and names, and the UK sports media has a tough job of identifying the most important ones.
It was once considered a major global media market, but now it is in some ways the domain of a handful of companies and the BBC’s own brands, with the BBC Sport website taking up the bulk of the top 20 in terms of market share.
Here are the key points about the UK’s sportswear industry and what you need to know.
Brands – The most important brands The BBC Sport brand is a brand, with many more words than most sports media websites.
In addition to being the BBC itself, the BBC has many other brands and businesses that have helped the organisation grow over the years.
It has a range of media brands including BBC World News, BBC Sport, BBC Radio 1, BBC One, BBC Two, BBC TV, BBC iPlayer, BBC Kids and BBC Radio.
Other sports brands include the BBC Academy, BBC Sports England, BBC Top Gear and BBC Sport Digital.
BBC Sport’s sports teams – The BBC is the world’s biggest sports broadcaster and the home of the BBC sports teams.
The BBC teams include the football teams from the Premier League, Scottish Football League and Championship Football League, as well as the women’s teams from Scotland, Wales and Northern Ireland.
The sports teams also include some international sports teams, including the World Football League (WSL), Women’s Super League (WSL), UEFA Women’s Champions League (WBLC), and the Fifa Women’s World Cup.
BBC Sports Wales – The Welsh team’s name derives from its origins in the BBC Sports group of sports media brands.
The team plays its home games at Cardiff City Stadium, which has become one of the most iconic football pitches in the UK.
The Cardiff City Football Club was founded in 1890 and has hosted the Welsh national team since 2008.
The Wales team is currently ranked 15th in the world.
BBC Wales and the World Cup – The World Cup is a global sporting event held annually in the United States.
It takes place in June every four years, and there are over 5 million people who are expected to watch the event.
Each year the BBC produces a World Cup documentary.
BBC World Sports Wales and BBC World Sport Digital are the leading broadcasters of the event, as is the BBC Radio Wales channel.
The World Sports team is also a part of the International Rugby Championship (IRC), which takes place every three years.
BBC Worldwide – The world’s leading sports media organisation is BBC Worldwide.
The UK is home to the BBC World, which broadcasts the English Premier League (EPL), the English Women’s Premier League and the French Ligue 1.
The International Rugby League (IRL) is also broadcast in the same UK territory.
BBC Africa – The African football league is the most successful in the continent.
It is hosted by the African Football Confederation (AFC), an international association of the four African football nations.
The Africa League is hosted in South Africa.
BBC One – The broadcaster is the main UK news and current affairs channel, with programmes such as World Cup, Paralympics, Olympics, Paralymics and Paralympic Games, as a mainstay of the UK television schedule.
The English Premier league is broadcast on BBC One in the North West and on BBC Two in the Midlands and the South West.
The Rugby World Cup 2018 is also shown on BBC1 in the South East and in the West Midlands.
BBC Radio 4 – The international sports broadcaster is Radio 4 in the English Midlands and Wales.
BBC Two – The English sports channel is Radio 2 in the Northern and Midland regions.
BBC News – The global news channel is the flagship sports news programme on BBC News in the USA, and also the flagship news program in the U.K. The flagship news programme in the rest of the world is the World Service, which airs in all countries.
The world-wide broadcaster also carries out regular broadcasts of the Olympics in Rio de Janeiro.
BBC Sky Sports – The Sky Sports sports channel has been in existence since 2009 and is owned by the Sky Sports Group, the UK arm of French media giant, Viacom.
It broadcasts the World Championship, the Summer Olympics, the ParalympICS, the Commonwealth Games, the Olympic Games and the Eurovision Song Contest.
Sky Sports also broadcasts the Summer Paralympes in the Republic of Ireland and the Summer Games in England.
BBC Three – The third channel in the Sky channel group is BBC Three in the East Midlands and Yorkshire.
BBC Four – The UK channel of the US-based British cable television company is BBC Four in the Yorkshire Dales and Wales and is the official channel for the U-17, U-18 and U-20 Olympic Games.
The fourth channel in Sky’s group is Sky Sports Classic in the Welsh valleys.
BBC Five – The U-21, U and U18 Olympic Games are broadcast in London, as are the World Championships and Paralymbics.