Canada’s streaming video service Netflix announced it’s returning to the airwaves this week with a vengeance.
The new service, launched in Canada and the U.S. this summer, is the first service to bring Netflix’s content directly to viewers in Canada since 2013.
The service is a new way for Netflix to distribute its content to Canadians, who now can watch movies, TV shows and other TV content online without having to subscribe to cable or satellite television providers.
It also marks a major shift for Netflix, which in recent years has been increasingly focused on offering its content exclusively to Canadian households.
The company had been content to try to gain a foothold in the U, UK and Australia.
It launched in the UK in 2014, but only started to offer Canadian users access to Netflix’s catalogue last year.
The company is also expanding its services to other countries, including Mexico, India and China.
The streaming service was launched in 2013 with the goal of building a Canadian-centric content library.
Netflix had been planning to expand into Australia, but the deal with Telstra and the fact that Netflix would be able to offer its content in that country was an impetus for the Canadian move.
“This is an ambitious plan,” Netflix Chief Operating Officer Ted Sarandos said in a statement.
“It’s not a one-time deal.
We’re investing in Canadian content distribution and bringing Canadians the best content they can watch.”
Netflix has had a rocky relationship with the government, which it accused of stifling the company’s ability to offer a more diverse selection of content.
In the past, Netflix has been fined by the Competition Bureau for not offering enough shows to the public.
Netflix is also the first Canadian service to offer free access to Canadian TV shows, although that has not always been the case.
Netflix has long been considered one of the more attractive businesses in Canada, with the company boasting an annual revenue of $8 billion.
But the company has struggled to find a foothold as it has tried to take on content from Netflix-owned shows such as House of Cards and Orange Is the New Black.
The Netflix deal is the latest sign that the company is trying to find its footing.
It has struggled with subscriber growth over the past several years, which has left it struggling to make a dent in the market.