In this week’s episode of the show, host John Kranz talks with Mike Zane, creator of the new site “Muckrack,” about what makes this new site work and how to get your digital content to fans who might not be in the same space.
Muckrack lets fans see the best of your work for free.
“I was trying to figure out how I was going to do that, but I realized it’s really hard.
I mean, I don’t want to do this thing where people are like, ‘Oh, you know, I need to go to my Twitter account to see my work,’ and that’s just not fair.
So, I started Muck Rack, and I think it’s the first place that people actually get their content from.”
MuckRack, like all of the other sites in this show, comes with Google Ads.
“So, when you sign up, you get a credit card that you can use for any Google Ads product that you want to buy, and that means that if you want a Google Ads banner for your video or whatever, it’s gonna cost you the same amount of money that if someone else had purchased that same banner,” Kranzer says.
But you don’t need to worry about the money, because Google is giving the money to the site creators.
“The creators get that money from Google, and the creators pay Google to host the content,” Kraze says.
If you are an advertiser, Muckracks revenue comes directly from your Google ad revenue.
“You’re basically getting a piece of the pie, and so if you’re in the business of selling your own ads, and you want your content to be seen by a broader audience, you want all the content that’s hosted by MuckRs content to also be free.”
Mucks own ad revenue is split 50-50 between the creators and the advertiser.
If your ad budget is low, Mucks ad revenue might not look as great.
Kranze says that is not the case for most of his advertisers.
“Advertisers will pay a small amount, but the majority of my advertisers will pay more than $100 for a month,” he says.
“They’re paying more because they’re paying for a service that I believe in.”
In addition to Google Ads, MUCKRacks ads are also available on all of Twitter and Instagram, and can be found on sites like the Huffington Post and BuzzFeed.
MUCKrack, Krazes latest project, is a new type of social media strategy.
“People don’t really have a lot of options for making their social media presence more visible,” Krahz says.
So Kranzes aim is to bring a few of the best social platforms to your fingertips.
“There are so many ways to do it, but we have to do some creative thinking,” he adds.
“When we started this, we were talking to like, how can we take all of these different social media platforms and make them easier to use?”
Kranza says that he is already starting to work on that.
For now, the site will only allow users to create one “follow,” but Kranzers plan is to expand the platform to include a “follow” of any type.
Krazer has also created a new app for fans to share content with other fans, which is being tested right now.
“It’s kind of like Instagram in that it’s sort of a feed, but it’s not really a feed,” Krakz says of the app.
“But it’s like Instagram, but instead of seeing what you want in a feed on your phone, you’re actually seeing what people are sharing on your screen.”
He says the app will eventually allow fans to “like” each other’s content on Twitter and on other social networks.
It is currently being tested on Apple and Android devices.
Krahs new site is a collaboration with the “Fierce Social” podcast, which focuses on “the intersection of social and business” and has recently featured an interview with MUCK Rack founder and CEO Mike Zekic.
“We’ve got this whole team of people that are trying to make this product work, and they’ve put their time and energy into it,” Kramz says about the site.
“That’s kind the whole thing.
We just want to make sure that they are successful.”
We asked Krah to share a few details about his new site.
What are some of the features?
“We have a new, brand new search page,” he tells us.
“And it’s a bit of a departure from the old search page, because we’ve moved to the Google search engine, which allows us to really find what you are looking for.
So you can search for things that are in the news, or topics that you are interested in, and we can sort of sort of show you